Privacy Policy

Better Butt Challenge is committed to safeguarding your privacy. Contact us at if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data and practices as described in this Privacy Policy.


Table of Contents

  1. Definitions used in this Policy
  2. Data protection principles we follow
  3. What rights do you have regarding your Personal Data
  4. What Personal Data we gather about you
  5. How we use your Personal Data
  6. Who else has access to your Personal Data
  7. How we secure your data
  8. Information about cookies
  9. Third party links and content
  10. Changes to our Privacy Policy
  11. Contact information


GDPR – General Data Protection Regulation
Personal Data
 – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data enables identification of; or whose Personal Data is being Processed
Anonymous/ Non-Personal Information –  information which does not relate to an identified or identifiable natural person or to personal data rendered anonymous in such a manner that the data subject is not or no longer identifiable.
Visitor – Anyone who browses our website.
Member – Someone who has registered their email address with us or has signed up any other form of user account.
User – An all-encompassing term that refers to both ‘visitors’ and ‘memebers’ and is anyone who uses this website.
Child – a natural person under 16 years of age.
We/us (either capitalized or not) – Better Butt Challenge


Data Protection Principles

Because your privacy is important to us, we follow the following data protection principles in line with the GDPR:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s Rights

If you use our website and submit Personal Data to us, you may have certain rights under the General Data Protection Regulation (GDPR) and/or other laws. Depending on the legal basis for processing your data, the Data Subject may have the following rights:

Right to information
You have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.

Right to access
You have the right to access the data collected from/about you by us. This includes your right to request and obtain a copy of your Personal Data gathered that we have on record.

Right to rectification
You have the right to request rectification or erasure of your Personal Data if it is inaccurate or incomplete.

Right to erasure (to be forgotten)
In certain circumstances, you have the right to request for your Personal Data to be erased from our records. If we have no compelling reason for us to continue processing it we will comply.

Right to restrict processing
Where certain conditions apply, you have the right to restrict or ‘block’ the Processing of your Personal Data.

Right to object to processing
In certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.

Right to object to automated processing
You have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.

Right to data portability
You have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another. You can request your personal data via the tools available on our website or in the event that these tools are not available, by contacting us at

Right to lodge a complaint
In the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.

Right for the help of supervisory authority
You have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.

Right to withdraw consent
You have the right withdraw any given consent for Processing of your Personal Data.

For further details about your rights under the law, visit

Accessing Your Personal Data or Exercising Your Rights

You can access your Personal Data and/or exercise any of these rights at any time by using services found on our website. If no such services exist, you can contact us at and we will assist you with your request.

You will not have to pay a fee to access your personal data or exercise your rights. However, if your request is unreasonable, excessive or repetitive, we may refuse to comply or otherwise charge a reasonable fee for the time required to process your requests.

To ensure your right to access your Personal Data, we may need to request additional specific information from you in order to verify your identity. This is a security measure to ensure that Personal Data is only disclosed to those individuals who have the right to it.

We aim to respond to all legitimate requests within 30 days however occasionally it may take us longer to fulfill your request if it is particularly complex or we have received a number of requests. In this case, we will notify you.

Retaining and Destroying your Personal Data

We retain information that we collect about you for as long as it is required for our legitimate interests previously described. When your information is no longer needed or if you request to be forgotten, we will anonymize your Personal Data where appropriate, or otherwise erase it by deletion where it cannot be suitably anonymized. Note that if we need to retain some of your data to comply with legal obligations we will do so.  You can erase your personal data by using the Privacy Tools feature on our website.

Revoking Your Consent

You have the right to revoke your consent to us using your Personal Data at any time. If you choose to exercise this option it will not affect disclosures otherwise permitted by law or which are not within our control; including by not limited to disclosures to: (a) law enforcement or governmental agencies, (b) affiliates and business partners, (c) third-party service providers that provide certain services for our business, (d) previously completed disclosures to third-parties, (e) third-party offers you may have previously chosen to accept. If you wish to revoke your consent, you can contact us at with your request.


Data We Gather

In general, you control the amount and type of information that you provide to us while using our website.

Our Legal Basis for Collecting and Processing Personal Data

Our legal basis for collecting and processing your Personal Data when you sign up for our newsletter/mailing list through our website’s opt in forms is based on user consent.

Our legal basis for collecting and processing your Personal Data when you leave a comment is based on user consent when you submit your comment to our website.

Our legal basis for collecting and processing your Personal Data when you browse our website is our legitimate interests which are to grow our business by serving and maintaining our website and its associated services to end users. We may also use this information to send other relevant marketing to you under the basis of our legitimate interests (growing our business) or your consent.

Affiliate and Advertising Disclaimer participates in and profits from affiliate programs and advertising on this site via referral links to third-party websites. For advertising, this means that we profit from the display of and/or user interaction with advertisement materials displayed on this website. For affiliate marketing, this means if you click on an affiliate link on this site and go on to purchase a product at the third-party website, we may receive a small percentage of the profits. This does not affect the price you pay and despite this financial incentive we strive to maintain honesty in all products we review or recommend.

The Better Butt Challenge is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

What Information Do We Collect From You?

We may collect and process data about you as follows:

1) Information you have provided us with

This is information about you that you give us by filling out forms on our website or corresponding with us by email or similar. It includes any communication that you may send to us including via contact forms, opt in forms, emailing, or via social media messaging, posting/commenting or any other communications that you send to us. For example this might be your name, email address, location etc. It may include your IP address which may be logged when you submit a form.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. By submitting your comment you consent to this data being collected and processed.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment. This can be managed through Gravatar and is not related to

If you upload images to our website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

2) Information automatically collected about you

Like many other Web sites, makes use of log files. The information inside the log files includes your internet protocol (IP) addresses, type of browser used, our website pages accessed and date/time stamps. This data may allow us to ascertain other data such as the type of device you are using to access our service, Internet Service Provider (ISP), location where you connected to our service, your time zone settings, referring/exit pages, track user activity around our site, details about the number of times you have used our website, and number of clicks.

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. Google Analytics automatically uses ‘cookies’ to collect standard visitor behavior and internet log information in an anonymous manner. This information is transmitted to Google for processing and is accessible to us only in the form of a compiled statistical report which we use to ascertain visitor’s use trends. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Automatically collected data also includes information that is automatically stored by cookies and other session tools. For example (where applicable), your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.

If you click on, view, or otherwise interact with an affiliate or advertising link/image from this site, your personal data may be logged by the third-party whose link you have clicked, and cookies may be placed to track the source of the referral. We are not responsible for the practices of these third-party websites as explained in the section titled ‘Third Party Links’.

3) Marketing Information

Marketing information consists of information you have provided us with such as your name and contact details and includes information about your preferences for receiving marketing from us, and may also include information we have determined during your relationship with us, for example, products or services you may have previously purchased through or from us. We might also gather information about you that is publicly available.

Why and How We Use Your Personal Data

We use your Personal Data on legitimate grounds and/or with your Consent as briefly mentioned in the section titled ‘Our Legal Basis for Collecting and Processing Personal Data’.

We may process your Personal Data as follows:

1) Information you have provided us with

We process this information for the purposes of communicating with you, record keeping and administration, the defence, establishment or pursuance of legal claims, and to improve our service offerings. Our lawful basis for processing this information is by your consent or our legitimate interests, which in this case are to reply to communications sent to us by you, defend against possible legal claims, and to keep accurate records in order to grow our business. We may save the information you provide us with and use the information to:

  • display and respond to website comments left by you;
  • deal with any legal issues relating to your use of our website;
  • provide you with marketing and service communications which may be sent by email. These may include notifications about changes to our services;
  • make improvements to and maintain our website;
  • respond to communication which has been sent to us by you;
  • fulfill an obligation under law or contract;
  • increase awareness about ourselves and third parties within the market by keeping customers up to date with goods and services, making promotional offers, building and maintaining loyalty or market share, or generating new business leads;
  • contact you with relevant offers from ourselves or third parties which we believe may be of interest to you.
2) Information automatically collected about you

We process automatically collected data to analyze trends of visitor use of our website and other services, administer our site, to optimize content and marketing to provide the most relevant and interesting user experience, and to track and understand the effectiveness of our content, advertising, affiliate offers and marketing to you. Our legal basis for this is our legitimate interest which is to grow our business and website traffic, improve our content/marketing/service offerings based on previous user trends, properly administer our website, and to make decisions about marketing and content strategies.

We may use this information to:

  • improve and customize our content and services to you by ensuring that content from our site is presented in the most effective way for your device;
  • administer, maintain, analyze and improve our site and its user base;
  • track, measure, analyze and understand the effectiveness of our content, advertising, affiliate and marketing strategies based on previous statistical trends;
  • deliver relevant advertising and/or offers to you;
3) Marketing Information

We process this information to communicate with you, enable you to participate in promotions, giveaways, contests and the like, as well as to deliver relevant advertising and content to you. Our legal basis for this processing is either your consent or our legitimate interests which is to grow our business by performing market research/analysis and product development, study how users use our website and similar products/services, and developing a list of customer leads who may be interested in future product or service offerings by ourselves or relevant third parties.

We may use this information to:

  • contact you with relevant offers from ourselves or third parties which we believe may be of interest to you
  • conduct questionnaires or market research concerning user satisfaction/opinion;
  • send you newsletters, updates and campaign offers (from us and/or our carefully selected partners);
  • increase awareness about ourselves and third parties within the market by keeping customers up to date with goods and services, making promotional offers, building and maintaining loyalty or market share, or generating new business leads;
  • provide you with marketing and service communications which may be sent by email. These may include notifications about changes to our services;
  • develop insights into our target audience or market sector by analyzing user data.

We will not share your Personal Data with any third parties for marketing purposes without your explicit consent. You can also ask us to stop sending you marketing information at any time by revoking your consent to receive marketing communications.

Other Ways We May Process Your Personal Data

We may Process your Personal Data in order to fulfill obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymize Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymized.

We might process your Personal Data for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this in an ethical manner, we will ensure that:

  • the link between purposes, context and nature of Personal Data is suitable for further Processing;
  • the further Processing would not harm your interests and;
  • there would be appropriate safeguard for Processing.

We will inform you of any further Processing and purposes by updating this Privacy Policy.

Who Else Can Access Your Personal Data

We do not share your Personal Data with strangers. We only share your Personal  Data with employees and business partners who have a business need for that information. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. In accordance with this, we may share your data with the parties listed below if required:

  • Service providers who provide IT and system administration services to us
  • Professional advisors including lawyers, consultants, auditors, insurers and the like
  • Third-parties whom are associated with our business activities
  • Government bodies or organisations if required on a legal basis
  • Third-parties to whom we may transfer or sell parts of our business or assets

Connected Third Parties, Affiliate and Advertising Partners Disclosure participates in and profits from affiliate marketing and website advertising. For the sake of transparency, this website uses and is affiliated with, but not limited to, the following third parties. If you click on links by these or any other third parties, we may receive a commission for sales/clicks generated through these links. Your use of data by these companies is governed by each individual third-party company’s Privacy Policy, in accordance with the section ‘Third Party Links’. When you leave our website, we recommend you read the Privacy Policy of every third-party website you visit to familiarize yourself with their policies relating to your personal data.  The links below to third-party website’s privacy policies are provided for your convenience only and may not be the most recent or up-to-date information. We make no claims that the links provided below are accurate and the user is responsible for sourcing accurate information for each third-party service. We do our best to disclose all known third-parties however you acknowledge that this list may not be, and is not intended to be, all-inclusive.

We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We will disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it. You agree that for the purposes outlined in the ‘Why and How We Use Your Personal Data’ section that we may share your data with these third parties or that data collected by these third parties in relation to your use of this website may be shared with us.

Disclosure to Successors

In the event that our business is sold or merges in part or full with another business that would assume our current responsibilities, we reserve the right to transfer your Personal Data to the new business. The new business would retain the right to your Personal Data under the terms of this Privacy Policy as well as any future changes they may make to their policies.

How We Secure Your Data

We do our best to keep your Personal Data safe using industry-standard security practices.

We use safe protocols for communication and transferring data (such as HTTPS). We use anonymizing and pseudonymizing where suitable.

We have security measures in place to prevent your personal data from being accessed, altered or used without authorization.

Even though we try our best we can not guarantee the security of information. However, we will notify suitable authorities of data breaches in the event they may occur. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you are responsible for keeping your username and password secret. Please do not share this information with anyone.

Publicly Available Comments

Our website offers the functionality for users to communicate with each other via a comment system or similar mechanisms. Users should take care not to expose any Personal Data about themselves if they decide to use this feature, as such information is not protected under our Privacy Policy and we do not accept any responsibility or liability for your choice to disclose any Personal Data in this manner. Users should be aware that this information will be publicly available on the internet and we cannot prevent the misuse of such information by others.

Protecting the Privacy Rights of Third Parties

If you include Personal Data information about third parties in any postings you make on our website, you should be sure to have permission to disclose such information. We are not legally liable for the actions of any users, however we will remove any postings about which we have been notified, if they contain unauthorized Personal Data which violates others’ privacy rights.

How Long We Retain Your Data

We may keep data which has been collected indefinitely unless we no longer have a business need for it, in which case it will be destroyed. If you no longer wish for us to store your data, you may exercise your right to be forgotten as previously explained.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.



We do not target children with our services and our website is not designed for use by those under the age of 16. We do not intend to collect or knowingly collect information from children, however we realize that a child under the age of 16 may attempt to use our website.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

If you are a parent or guardian who believes that your child’s personal data has been collected by our website, please contact us and we will remove it within a reasonable timeframe. We may ask for proof to verify your identity in order to prevent malicious account information tampering.

We do not specifically market to children under 13. You acknowledge that we do not verify the age of website users in any way and have no liability or responsibility to do so.

Cookies And Other Technologies We Use

We use cookies and/or similar technologies to analyze customer behavior, administer the website, track users’ movements, and to collect information about users. This is done in order to personalize and enhance your experience with us.

A cookie is a tiny piece of data or a text file that is downloaded and stored on your computer or mobile device when you access certain websites. Cookies store information that is used to help make sites work. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device and may contain other information such as user preferences as well. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. Choosing to disable cookies may affect your use of certain functions.

By agreeing to accept our use of cookies, you are giving us (and third parties we partner with) permission to store, place, and access cookies described below on your computer. Your consent applies to the domain and any subdomains thereof, including but not limited to

We use cookies for the following purposes:

  • Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as displaying content, validating your session and more. These cookies don’t collect any personal information.
  • Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalized features possible each time you return to our website. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services such as pages visited, traffic sources, user’s interests and other website use statistics.
  • Targeting cookies – these cookies may record your visit to our website, the pages you have visited and the links you have clicked on.
  • Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization.

You can remove cookies stored on your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as or For more information about cookies, visit

We use cookies to store and track visitors preferences and analyze our users’ behavior in a non-personally identifiable way. We use google analytics to track use statistics on visitors to our site. You may opt out of the google analytics tracking by visiting this link. Our advertisers, sponsors, and partners may also send you cookies and use tracking technologies according to their privacy policies (which we are not responsible for). The information we gain from cookies and tracking is used to better understand the needs of our customers and optimize the content provided on this website to suit their needs.

Advertisements displayed on our website is served to you by our advertising partners who may use cookies which allow them and our advertisers to monitor the effectiveness of ads. Our advertisers and their agents may also use cookies which they have set on your device while you were browsing other websites. Any company that we have allowed to add code or tags to our website are asked to confirm that they will handle your data responsibly, however ultimately their use of the data falls under their control and privacy policies, which we are not responsible for. A list of our advertising partners has been provided and you may opt-out using the instructions given in their respective privacy policies.

Cookies Regarding Comments

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Third Party Links

This website contains links to other sites. Our website may also embed content or include links to third-party applications, affiliate programs, plugins, product and/or service offerings and the like. Clicking on such links or viewing embedded content may allow third parties to collect or share data about you because those sites may send their own cookies to users, collect data, or solicit personal information. You agree that by using this site, these third parties may serve content and advertisements, collect information directly from visitors, and place or recognize cookies on visitors’ browsers.

Some of our advertising partners may use cookies and web beacons on our site.

These third-party ad servers or ad networks use technology to send the advertisements and links that appear on directly to your browsers. They may automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and/or to personalize the advertising content that you see. has no access to or control over cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. These are linked under’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or websites.

We are not responsible or liable for the privacy practices, activities or content of such sites, nor do we endorse the information that may be found on other websites.  Nonetheless, we seek to protect the integrity of our site and therefore welcome any feedback about these sites.

Embedded Content

Articles on this site may include embedded content (e.g. videos, images, articles, advertisements etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website (e.g. Facebook, Youtube, etc.).


Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy. Please check back frequently and make yourself aware of updates. Occasionally, we may use customer data for purposes not disclosed in this Privacy Policy. In this event, we will update our privacy policy to reflect these changes and only implement changes in how we use your information after the date of updating this policy. We will not provide individual notice to you of changes to this Privacy Policy, but when changes are made we will update the date listed below.

Contacting Us

For the purpose of Data Protection legislation, the data controller responsible for your personal data is (referred to as “we”, “us” or  “our”)

Email Address:

If there are any questions regarding this privacy policy you may contact us using the information below.


Last modification was made May 25, 2018.